INUS BATH Showroom
Nonhyeon, Seoul
October, 2017
IS Dongseo, a construction and construction materials company, recently expanded the integrated exhibition hall of the bathroom brand Inus to Nonhyeon-dong Furniture Street in Seoul, allowing visitors to meet integrated brands such as Inus tiles, sanitary pottery (toilet, toilet bowl, shower, etc.), accessories, and Inus.
ITU 2017 KT
Bexco, Busan
September, 2017
KT participated in ITU with the title, ‘5G NETWORK,’ while preparing to commercialize the world’s first 5G technology.
5G TREE was installed in the center of the booth to create an image of KT’s 5G technology spreading around the world, and the displayed technologies were intuitively explained so that visitors could understand the technology more easily.
Ferrari 70th Anniversary Celebration
Shilla Hotel, Seoul
September, 2017
Ferrari’s 70th anniversary event has a concept that the brand’s icon “La Ferrari Aperta” travels around the world to announce its 70th anniversary.
The modern image of the cutting-edge technology led by Ferrari was created in a harmonious projection space on top of the hanok-style building of the Hotel Shilla Yeong Bin Gwan, which stands out for its traditional beauty.
UIA 2017 SAMOO
COEX, Seoul
September, 2017
Description
Jaguar Land Rover Studio
Garosu-gil, Seoul
September, 2017
To deliver the brand’s heritage and luxurious sensibility to young consumers, JAGUAR LAND ROVER KOREA opened the ‘Jaguar Land Rover Studio’ on Garosu-gil, Sinsa-dong, Seoul, with one basement level and three floors above ground.
In the basement, a cultural space was prepared and operated as a gallery, and on the first floor, graffiti art and Shoreditch Street landmark Container Box Park were reproduced to display products.
On the 2nd and 3rd floors, galleries and brand shops, as well as spaces for brand history and product line information, were prepared.
Auto Shanghai 2017 KIA Motors
NECC, Shanghai
April, 2017
At the Shanghai International Automobile Industry Exhibition 2017, Kia Motors presented a three-dimensional interpretation of its signature motif, the Tiger Nose.
On the booth stage, a large LED image delivered a dynamic brand image, and various performances were given to emphasize the features of each vehicle.
SMS 2017 Toyota
Kintex, Goyang
April, 2017
Toyota Korea caught the eye of visitors at the Seoul Motor Show 2017 by showing a dynamic and futuristic brand image through a streamlined structure that winds around the entire booth. Various experience contents using VR were placed in the attraction space inside the booth, and AR experience space for Toyota 86 drift experience loved by racing enthusiasts was provided to enhance the fun of the motor show site.
SMS 2017 Porsche
Kintex, Goyang
April, 2017
Porsche Korea introduced a new unique change by maintaining the uniformity of the brand’s global design with its diagonal structural design and showing the features of each model. In addition, a resting space to customers through the spacious and comfortable two-story lounge was provided.
SMS 2017 Honda
Kintex, Goyang
April, 2017
The theme for HONDA’S SEOUL MOTOR SHOW 2017 was ‘TECHNOLOGY BEYOND AUTOMOBILE’. Through the central structure of the ceiling and the structure extending from left and right, it delivered the message of the brand extending into the future by showing an overwhelming visual. At the same time, the dynamic image of the brand was created along with video and message by actively utilizing LEDs on the booth ceiling and inside stage.
SMS 2017 Hyundai Mobis
Kintex, Goyang
April, 2017
Hyundai Mobis introduced future automotive technologies such as self-driving cars, connected cars, and eco-friendly cars with the theme, ‘The Power of Hidden Technology’. The brand drew the attention of motor show visitors by designing a grand exterior structure using car silhouettes that emphasize core technology and identity. The space was efficiently divided by using color lighting in the layered structure and increased immersion in the form of a gate.
