SMS 2017 Honda
Kintex, Goyang
April, 2017
The theme for HONDA’S SEOUL MOTOR SHOW 2017 was ‘TECHNOLOGY BEYOND AUTOMOBILE’. Through the central structure of the ceiling and the structure extending from left and right, it delivered the message of the brand extending into the future by showing an overwhelming visual. At the same time, the dynamic image of the brand was created along with video and message by actively utilizing LEDs on the booth ceiling and inside stage.
SMS 2017 Hyundai Mobis
Kintex, Goyang
April, 2017
Hyundai Mobis introduced future automotive technologies such as self-driving cars, connected cars, and eco-friendly cars with the theme, ‘The Power of Hidden Technology’. The brand drew the attention of motor show visitors by designing a grand exterior structure using car silhouettes that emphasize core technology and identity. The space was efficiently divided by using color lighting in the layered structure and increased immersion in the form of a gate.
SMS 2017 MINI
Kintex, Goyang
April, 2017
MINI presented an exhibition expressing everyday life with MINI for each vehicle model displayed at the Seoul Motor Show 2017. To help visitors imagine the experience of riding the car, the concept of each vehicle was focused. A two-story lounge area was provided for visitors to rest.
SMS 2017 Renault Samsung Motors
Kintex, Goyang
April, 2017
Renault Samsung Motors caught the eye of visitors by putting the LED tower in the center of the stage, which expresses that it is a trend leader in the domestic automobile market with the theme, “A unique future that makes you dream.” The LED lighting filled the ceiling emphasized the dynamic image of the booth and captured the attention of the visitors.
SMS 2017 Nissan
Kintex, Goyang
April, 2017
At the Seoul Motor Show 2017 , Nissan Korea shared its strategy for future mobility and eco-friendly technology called ‘NISSAN INTELLIGENT MOBILITY’ to introduce Nissan’s vision to enrich people’s lives. Based on the new design language, EMOTIONAL GEOMETRY, it attracted visitors’ attention by introducing a futuristic structural design that combines streamlined and straight structures.
SMS 2017 NAVER
Kintex, Goyang
April, 2017
Naver introduced the future automotive technology with the concept of ‘ALL WAYS CONNECTED, ALWAYS INTELLIGENT’. By expressing the vast amount of technical information with lights, various future cars being studied by Naver’s technology were displayed in the structure completed by the flow of light, and the vision of Naver’s future automotive technology was presented.
G-Star 2016 Kakao Game
Bexco, Busan
November, 2016
Kakao Game drew attention in a rather static B2B space with a space design with a space station motif at G-STAR 2016. Through the central entrance, independent conference rooms on the left and right side allowed visitors to focus on their business and provide a central resting area for waiting partners for convenience.
G-Star 2016 Nexon
Bexco, Busan
November, 2016
Nexon participated in the event with the theme, ‘LIFE BEYOND’, with a promise to continuously introduce games that provide fun and enjoyment. Nexon set up an exhibition hall of 400 booths, the largest ever, and showcased 35 games, the largest number of entries. Large-scale open demonstration areas on both sides led to the participation of many visitors, confirming the overwhelming influence of the company.
G-Star 2016 Webzen
Bexco, Busan
November, 2016
ebzen introduced two mobile MMORPG games at the G-STAR 2016. A multifaceted design structure with high volume and large-scale graphic raised attention. Inside, a mobile demonstration zone where visitors experienced the game and a video theater where visitors watched game-related videos were prepared.
Window Market Day
Cafe Alvet, Seoul
October, 2016
Exhibition/experience ‘Window Market Day’, one of the Naver’s ‘Project Flower’ events, was held over the weekend. At the event, which was held at Cafe Albert in Gangnam Station, a showcase module was installed for each brand so that sellers can share their own stories. The event was organized so that the exhibition can be viewed through a collaboration with the artist Graffolio.
