SIBF
Sojeon Seolim
COEX Hall A, seoul
june 2024-2026
Sojeonseolim participates in the Seoul International Book Fair every year for “People Who Read.” This year, the exhibition was created under the theme “Sojeon 1,000 Books,” a curated selection of 1,000 classic literary works. While maintaining the open spatial design of the previous exhibition, the space introduced green, the key color of “Sojeon 1,000 Books,” to newly highlight this year’s theme.
EES 2026 LG Energy Solution
MESSE MUNICH, GERMANY
JUNE, 2026
G Energy Solution participated in EES Europe 2026, a leading exhibition for batteries and energy storage systems held in Munich, Germany.
Under the theme “Powering the Future of AI,” the exhibition highlighted the differentiated value of stable power infrastructure. The space was also designed to strengthen its business meeting and networking capabilities, allowing visitors to engage in discussions throughout the exhibition journey.
MWC 2026
KT
Fira Gran Via, Barcelona
march 2026
At MWC 2026, KT presented a scene inspired by Gwanghwamun Station—home to its headquarters—one of Korea’s most iconic urban landscapes.
By integrating KT’s AI technology into this symbolic setting, the exhibition conveyed a message positioning technology at the center of Korea’s identity. At the same time, it enhanced the visitor experience by incorporating specific elements of Gwanghwamun alongside KT’s heritage, tracing back to the origins of Korea’s telecommunications 140 years ago.
The all-new Seltos
KIA
lotteworld mall, seoul
january, 2026
A pop-up exhibition celebrating the launch of The All-New Seltos, the fully redesigned model of Seltos, was held on the first floor of Lotte World Mall.
By linking the versatility of The All-New Seltos with the timeless qualities of denim, the exhibition expressed how the vehicle seamlessly fits every age group and lifestyle.
ONMARU
KT
KT WEST, SEOUL
DECEMBER, 2025
From the first telegraph pole erected in Korea in 1885 to today’s AI technologies, KT’s history mirrors the history of telecommunications in Korea.
Beginning with the telegraph—the country’s first modern means of communication—and continuing through manual telephony, PC communications, and mobile networks,
this space invites visitors to experience the stories and forms of communication that have shaped each era,
tracing a journey from the past to the present, and onward to the future.
Winter Pop-up
Mercedes Benz
YONGPYEONG RESORT, GANGWON
december, 2025
At Yongpyong Resort, a destination synonymous with winter sports, a Mercedes-Benz winter pop-up lounge was created.
Designed exclusively for Mercedes-Benz customers, the space embraced a warm and cozy concept inspired by a Christmas spent in the mountains of Europe, capturing the spirit of the year-end season.
At the same time, a large outdoor tree brought moments of joy to the many visitors enjoying the ski resort.
Night Edition
Mercedes Benz
HYUNDAI DEPARTMENT SOTRE, PANGYO
october, 2025
The Mercedes-Benz Night Edition pop-up store was created at Hyundai Department Store Pangyo.
Inspired by the colonnades of a classical sanctuary, the elegant white-toned structure amplifies the bold presence and refined allure of the Night Edition in black.
Designed with minimal elements, the colonnade enhances the vehicle’s prestige from every angle within the space.
The Road Ahead with Rafael Nadal
unplugged ground, seoul
october, 2025
To celebrate the long-standing 21-year partnership between Kia and Rafael Nadal, a special event was held in Seongsu, Seoul, marking Nadal’s visit to Korea.
Set on a tennis court, the PV5 became a symbolic stage, carrying a message that connects Kia and Rafael Nadal’s past with the future they continue to prepare together.
It was not just a record of history, but a statement of what comes next—an enduring partnership moving forward with the same spirit that brought them here.
IFA 2025
LG Electronics
MESSE BERLIN, GERMANY
SEPTEMBER, 2025
At IFA 2025, LG Electronics presented its exhibition under the theme of “AI Appliance Orchestra,” showcasing the seamless connection of all home appliances centered around the AI home hub, LG ThinQ ON.
Building on last year’s declaration of the “Beginning of the AI Home Era,” this year LG introduced more advanced AI home solutions that demonstrate real-life applications. In addition to AI technology, the exhibition also featured appliance functions and design solutions tailored to European lifestyles, allowing visitors to directly experience a wide range of realistic living environments.
K-CON LA bibigo
LA CONVENTION CENTER, US
AUGUST, 2025
The exhibition, designed with a magazine concept, portrayed the narrative of communication and growth between bibigo and SEVENTEEN, signaling the brand’s leap from taste to cultural leadership. Through diverse, overlapping content featuring both bibigo and SEVENTEEN, the space naturally connected the crossroads of two brands that have each achieved iconic success in their respective fields of music and food.
