UIA 2017 SAMOO
COEX, Seoul
September, 2017
Description
UIA 2017 SAMOO
[카테고리:] works
Jaguar Land Rover Studio
Jaguar Land Rover Studio
Garosu-gil, Seoul
September, 2017
To deliver the brand’s heritage and luxurious sensibility to young consumers, JAGUAR LAND ROVER KOREA opened the ‘Jaguar Land Rover Studio’ on Garosu-gil, Sinsa-dong, Seoul, with one basement level and three floors above ground.
In the basement, a cultural space was prepared and operated as a gallery, and on the first floor, graffiti art and Shoreditch Street landmark Container Box Park were reproduced to display products.
On the 2nd and 3rd floors, galleries and brand shops, as well as spaces for brand history and product line information, were prepared.
Auto Shanghai 2017 KIA Motors
Auto Shanghai 2017 KIA Motors
NECC, Shanghai
April, 2017
At the Shanghai International Automobile Industry Exhibition 2017, Kia Motors presented a three-dimensional interpretation of its signature motif, the Tiger Nose.
On the booth stage, a large LED image delivered a dynamic brand image, and various performances were given to emphasize the features of each vehicle.
SMS 2017 Toyota
SMS 2017 Toyota
Kintex, Goyang
April, 2017
Toyota Korea caught the eye of visitors at the Seoul Motor Show 2017 by showing a dynamic and futuristic brand image through a streamlined structure that winds around the entire booth. Various experience contents using VR were placed in the attraction space inside the booth, and AR experience space for Toyota 86 drift experience loved by racing enthusiasts was provided to enhance the fun of the motor show site.
SMS 2017 Porsche
SMS 2017 Porsche
Kintex, Goyang
April, 2017
Porsche Korea introduced a new unique change by maintaining the uniformity of the brand’s global design with its diagonal structural design and showing the features of each model. In addition, a resting space to customers through the spacious and comfortable two-story lounge was provided.
SMS 2017 Honda
SMS 2017 Honda
Kintex, Goyang
April, 2017
The theme for HONDA’S SEOUL MOTOR SHOW 2017 was ‘TECHNOLOGY BEYOND AUTOMOBILE’. Through the central structure of the ceiling and the structure extending from left and right, it delivered the message of the brand extending into the future by showing an overwhelming visual. At the same time, the dynamic image of the brand was created along with video and message by actively utilizing LEDs on the booth ceiling and inside stage.
SMS 2017 Hyundai Mobis
SMS 2017 Hyundai Mobis
Kintex, Goyang
April, 2017
Hyundai Mobis introduced future automotive technologies such as self-driving cars, connected cars, and eco-friendly cars with the theme, ‘The Power of Hidden Technology’. The brand drew the attention of motor show visitors by designing a grand exterior structure using car silhouettes that emphasize core technology and identity. The space was efficiently divided by using color lighting in the layered structure and increased immersion in the form of a gate.
SMS 2017 MINI
SMS 2017 MINI
Kintex, Goyang
April, 2017
MINI presented an exhibition expressing everyday life with MINI for each vehicle model displayed at the Seoul Motor Show 2017. To help visitors imagine the experience of riding the car, the concept of each vehicle was focused. A two-story lounge area was provided for visitors to rest.
SMS 2017 Renault Samsung Motors
SMS 2017 Renault Samsung Motors
Kintex, Goyang
April, 2017
Renault Samsung Motors caught the eye of visitors by putting the LED tower in the center of the stage, which expresses that it is a trend leader in the domestic automobile market with the theme, “A unique future that makes you dream.” The LED lighting filled the ceiling emphasized the dynamic image of the booth and captured the attention of the visitors.
SMS 2017 Nissan
SMS 2017 Nissan
Kintex, Goyang
April, 2017
At the Seoul Motor Show 2017 , Nissan Korea shared its strategy for future mobility and eco-friendly technology called ‘NISSAN INTELLIGENT MOBILITY’ to introduce Nissan’s vision to enrich people’s lives. Based on the new design language, EMOTIONAL GEOMETRY, it attracted visitors’ attention by introducing a futuristic structural design that combines streamlined and straight structures.
