[카테고리:] works

The Road Ahead with Rafael Nadal

Posted on by designlab

The Road Ahead with Rafael Nadal

unplugged ground, seoul

october, 2025

To celebrate the long-standing 21-year partnership between Kia and Rafael Nadal, a special event was held in Seongsu, Seoul, marking Nadal’s visit to Korea.

Set on a tennis court, the PV5 became a symbolic stage, carrying a message that connects Kia and Rafael Nadal’s past with the future they continue to prepare together.
It was not just a record of history, but a statement of what comes next—an enduring partnership moving forward with the same spirit that brought them here.

IFA 2025 LG Electronics

Posted on by designlab

IFA 2025

LG Electronics

MESSE BERLIN, GERMANY

SEPTEMBER, 2025

At IFA 2025, LG Electronics presented its exhibition under the theme of “AI Appliance Orchestra,” showcasing the seamless connection of all home appliances centered around the AI home hub, LG ThinQ ON.

Building on last year’s declaration of the “Beginning of the AI Home Era,” this year LG introduced more advanced AI home solutions that demonstrate real-life applications. In addition to AI technology, the exhibition also featured appliance functions and design solutions tailored to European lifestyles, allowing visitors to directly experience a wide range of realistic living environments.

K-CON LA bibigo

Posted on by designlab

K-CON LA bibigo

LA CONVENTION CENTER, US

AUGUST, 2025

The exhibition, designed with a magazine concept, portrayed the narrative of communication and growth between bibigo and SEVENTEEN, signaling the brand’s leap from taste to cultural leadership. Through diverse, overlapping content featuring both bibigo and SEVENTEEN, the space naturally connected the crossroads of two brands that have each achieved iconic success in their respective fields of music and food.

KCLF 2025 SHINHAN FRIENDS

Posted on by designlab

KCLF2025 SHINHAN FRIENDS

COEX, SEOUL

JULY, 2025

Shinhan Bank’s character, Shinhan Friends, welcomed visitors at the entrance of the Character Licensing Fair. Reflecting the fair’s family-friendly nature, especially with many young visitors, the exhibition was designed as a “Coin Workshop.” In this playful space, children could touch, find, tap, and insert coins—an experience that not only helped them understand the concept of money, which is becoming less common today, but also allowed Shinhan Bank to connect with the public in a more approachable and friendly way.

MVEX 2025 SHINSEGAE PROPERTY

Posted on by designlab

MVEX 2025 SHINSEGAE PROPERTY

COEX, SEOUL

JUNE, 2025

A preview space for Starbay City, Shinsegae Property’s vision of a futuristic urban environment, was created at the Metaverse Expo. This digital city—where residential areas, parks, and large theme parks coexist in harmony with nature—was presented through an immersive 360-degree theater. A floor map of Starbay City allowed visitors to feel as if they were standing within the city, while the circular perimeter of the theater showcased various aspects of the city’s content.

SIBF 2024-2025 Sojeon Seolim

Posted on by designlab

SIBF

Sojeon Seolim

COEX Hall C, seoul

june 2024-2025

Sojeonseolim ran a reading promotion campaign at the Seoul International Book Fair under the theme “People Who Read.” A section of their curated bookshelf, themed around various topics, was recreated on-site to allow visitors to easily browse and engage with the books both from inside and outside the space. The exhibition was designed as an open and inviting area using a frame structure and fabric to create a sense of comfort and accessibility.

2025 EU INTERBATTERY LG Energy Solution

Posted on by designlab

2025 EU INTERBATTERY LG Energy Solution

MESSE MUNICH, GERMANY

MAY 2025

At InterBattery Europe, we designed and built the LG Energy Solution exhibition booth to effectively showcase the company’s product excellence and technological strengths in the European market.
The open structure enhances spatial openness, while the central overhead LED and side KV graphics intuitively communicate the new brand slogan.
An interactive feature added to the Home Batteries display allows visitors to easily understand how energy is stored and used from day to night.

WIS 2025 KT

Posted on by designlab

WIS 2025 KT

COEX, SEOUL

ARIL 2025

KT’s uniquely Korean AI technologies were showcased at WIS.

The exhibition space, adorned in white and filled with cherry blossoms and canola flowers reminiscent of spring in Korea, drew inspiration from traditional Korean elements such as gates and courtyards to highlight the beauty of Korean spatial design. In particular, the use of low walls—symbolic of Korea’s open and communicative culture—created a sense of openness throughout the space, offering warm and familiar scenes of people coming and going. This setting embodied the emotional essence of KT’s vision for Korean-style AI.

SMS 2025 Hyundai

Posted on by designlab

SMS 2025 Hyundai

KINTEX, GOYANG

ARIL 2025

At the Seoul Mobility Show, Hyundai Motor Company unveiled the NEXO 2 and IONIQ 6, showcasing hydrogen innovation and aerodynamic design.
A large raindrop installation symbolized the purity of hydrogen energy, while dynamic sculptures captured the fluidity of IONIQ 6.
Interactive experiences behind the stage let visitors explore hydrogen technology and the unique performance of electric vehicles.

MWC 2025 KT

Posted on by designlab

MWC 2025 KT

Fira Gran Via, Barcelona

march 2025

At MWC, the world’s largest mobile technology exhibition in Barcelona, KT recreated a natural Korean street scene. This immersive setup was designed to help visitors experience firsthand how KT’s AI technology seamlessly integrates into everyday life. Beyond showcasing technological innovation, the space also served as a playful cultural playground, allowing visitors to engage with Korea’s rich cultural content.