[카테고리:] works

MWC 2026 KT

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MWC 2026
KT

Fira Gran Via, Barcelona

march 2026

At MWC 2026, KT presented a scene inspired by Gwanghwamun Station—home to its headquarters—one of Korea’s most iconic urban landscapes. 

By integrating KT’s AI technology into this symbolic setting, the exhibition conveyed a message positioning technology at the center of Korea’s identity. At the same time, it enhanced the visitor experience by incorporating specific elements of Gwanghwamun alongside KT’s heritage, tracing back to the origins of Korea’s telecommunications 140 years ago.

The all-new Seltos KIA

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The all-new Seltos

KIA

lotteworld mall, seoul

january, 2026

A pop-up exhibition celebrating the launch of The All-New Seltos, the fully redesigned model of Seltos, was held on the first floor of Lotte World Mall.
By linking the versatility of The All-New Seltos with the timeless qualities of denim, the exhibition expressed how the vehicle seamlessly fits every age group and lifestyle.

KT ONMARU

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ONMARU

KT

KT WEST, SEOUL

DECEMBER, 2025

From the first telegraph pole erected in Korea in 1885 to today’s AI technologies, KT’s history mirrors the history of telecommunications in Korea.
Beginning with the telegraph—the country’s first modern means of communication—and continuing through manual telephony, PC communications, and mobile networks,
this space invites visitors to experience the stories and forms of communication that have shaped each era,
tracing a journey from the past to the present, and onward to the future.

Winter Pop-up Mercedes Benz

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Winter Pop-up

Mercedes Benz

YONGPYEONG RESORT, GANGWON

december, 2025

At Yongpyong Resort, a destination synonymous with winter sports, a Mercedes-Benz winter pop-up lounge was created.
Designed exclusively for Mercedes-Benz customers, the space embraced a warm and cozy concept inspired by a Christmas spent in the mountains of Europe, capturing the spirit of the year-end season.
At the same time, a large outdoor tree brought moments of joy to the many visitors enjoying the ski resort.

Night Edition Pop-up Mercedes Benz

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Night Edition

Mercedes Benz

HYUNDAI DEPARTMENT SOTRE, PANGYO

october, 2025

The Mercedes-Benz Night Edition pop-up store was created at Hyundai Department Store Pangyo.
Inspired by the colonnades of a classical sanctuary, the elegant white-toned structure amplifies the bold presence and refined allure of the Night Edition in black.
Designed with minimal elements, the colonnade enhances the vehicle’s prestige from every angle within the space.

The Road Ahead with Rafael Nadal

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The Road Ahead with Rafael Nadal

unplugged ground, seoul

october, 2025

To celebrate the long-standing 21-year partnership between Kia and Rafael Nadal, a special event was held in Seongsu, Seoul, marking Nadal’s visit to Korea.

Set on a tennis court, the PV5 became a symbolic stage, carrying a message that connects Kia and Rafael Nadal’s past with the future they continue to prepare together.
It was not just a record of history, but a statement of what comes next—an enduring partnership moving forward with the same spirit that brought them here.

IFA 2025 LG Electronics

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IFA 2025

LG Electronics

MESSE BERLIN, GERMANY

SEPTEMBER, 2025

At IFA 2025, LG Electronics presented its exhibition under the theme of “AI Appliance Orchestra,” showcasing the seamless connection of all home appliances centered around the AI home hub, LG ThinQ ON.

Building on last year’s declaration of the “Beginning of the AI Home Era,” this year LG introduced more advanced AI home solutions that demonstrate real-life applications. In addition to AI technology, the exhibition also featured appliance functions and design solutions tailored to European lifestyles, allowing visitors to directly experience a wide range of realistic living environments.

K-CON LA bibigo

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K-CON LA bibigo

LA CONVENTION CENTER, US

AUGUST, 2025

The exhibition, designed with a magazine concept, portrayed the narrative of communication and growth between bibigo and SEVENTEEN, signaling the brand’s leap from taste to cultural leadership. Through diverse, overlapping content featuring both bibigo and SEVENTEEN, the space naturally connected the crossroads of two brands that have each achieved iconic success in their respective fields of music and food.

KCLF 2025 SHINHAN FRIENDS

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KCLF2025 SHINHAN FRIENDS

COEX, SEOUL

JULY, 2025

Shinhan Bank’s character, Shinhan Friends, welcomed visitors at the entrance of the Character Licensing Fair. Reflecting the fair’s family-friendly nature, especially with many young visitors, the exhibition was designed as a “Coin Workshop.” In this playful space, children could touch, find, tap, and insert coins—an experience that not only helped them understand the concept of money, which is becoming less common today, but also allowed Shinhan Bank to connect with the public in a more approachable and friendly way.

MVEX 2025 SHINSEGAE PROPERTY

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MVEX 2025 SHINSEGAE PROPERTY

COEX, SEOUL

JUNE, 2025

A preview space for Starbay City, Shinsegae Property’s vision of a futuristic urban environment, was created at the Metaverse Expo. This digital city—where residential areas, parks, and large theme parks coexist in harmony with nature—was presented through an immersive 360-degree theater. A floor map of Starbay City allowed visitors to feel as if they were standing within the city, while the circular perimeter of the theater showcased various aspects of the city’s content.