[글쓴이:] designlab

KT 130st Anniversary Exhibition

Posted on by designlab
KT 130st Anniversary Exhibition
Olleh Square, Seoul
September, 2015
To commemorate the 130th anniversary of Korea’s telecoms, an exhibition where visitors can feel and experience the changes in telecommunication over the past 130 years was set up at KT Olleh Square in Gwanghwamun. On the outside of KT Olle Square, a public phone box symbolizing Korean communication was installed to check past communication technologies. On the second floor, the Communication 130th Anniversary Museum was created where communication technology and records can be easily understood and experienced interactively.

SMS 2015 AUDI

Posted on by designlab
SMS 2015 AUDI

Kintex, Goyang

April, 2015

The Audi exhibition at the Seoul Motor Show 2015 was held based on the TECH BONE design embodying Audi’s slogan, ‘Progress through technology’. It captured Audi’s sophistication, including the sportiness of A1 and the luxury of A8, which have just been released in Korea.

SMS 2015 Lexus

Posted on by designlab
SMS 2015 Lexus
Kintex, Goyang
April, 2015
At the Seoul Motor Show 2015, Lexus presented a design that embodies a spindle grill with the L-FINESSE as a motif, a design philosophy, in the theme of ‘Lexus Wakudoki(heart pounding)’. A large LED on the front is used to express the dynamic movement of space, and a concept car is installed on the left side of the diagonal structure to express Lexus’ vision for future technology.

G-Star 2014 NAVER

Posted on by designlab

G-Star 2014 NAVER Game

Bexco, Busan

November, 2014

NAVER Corp. has prepared a B2B event to promote Naver App Store to their business partners. The fabric-enclosed exterior aroused curiosity, and rooms with hidden doors open to different themes such as arcades, sauna, camping grounds, and airplanes, and provided a business space with the joy of viewing the Naver App Store in the independent meeting room.

OMEGA ‘De Ville Butterfly’ Launch

Posted on by designlab

OMEGA ‘De Ville Butterfly’ Launch

DDP, Seoul

October, 2014

To celebrate the launch of De Ville Butterfly, the swiss watchmaker OMEGA has opened a luxurious and elegant exhibition at DDP. The identity of this event was expressed with butterflies projected on the wall. Thousands of LED roses were installed in the grass park outdoor. The LED roses remained after the event for visitors to enjoy.

BIMOS 2014 Lexus

Posted on by designlab
BIMOS 2014 Lexus
Bexco, Busan

June, 2014

Lexus expressed their brand strategy, ‘hybrid’ and ‘performance’ at the Busan Motor Show 2014. Patterns and lightings highlighted its future-oriented brand technology, and hybrid technology was delivered through a separate space where visitors experienced video performance.

The New S-Class Launch

Posted on by designlab
The New S-Class Launch
World Cup Stadium, Seoul

July, 2013

Mercedes-Benz installed the ‘S-class Arena’ on the Seoul World Cup Pyeonghwa (Peace) Park. With the theme ‘THE GREATNESS,’ the harmony of tradition, art, and cutting-edge technology is expressed in an overlapping layered structure. The interior driveway used lightings to emphasize the magnificence of the event.