2018 Pyeongchang Olympics KIA Motors Pavilion
Olympic Plaza, Pyeongchang
March, 2018
The BEAT PLAY exhibition hall, prepared by Kia Motors for the 2018 Pyeongchang Olympics, welcomed visitors at the Olympic Plaza during the Winter Olympics and Paralympics by creating a space with a snow mountain theme and various experiences.
Nespresso Flagship Boutique
Chungdam, Seoul
February, 2018
Premium coffee brand NESPRESSO has opened a “NESPRESSO flagship boutique” to provide a variety of information about coffee beyond simply selling products, and further communicate with customers. Through the line-type interior design and the production of Nespresso’s color points, it showed a modern and artistic boutique overall.
G-Star 2017 Twitch
Bexco, Busan
November, 2017
TwitchTV has participated in the G-Star for three years in a row since 2015 as a global media sponsor.
The exhibition hall was located in the center of the venue in the form of an island, which allowed visitors from all directions to easily access the event. In addition to the game demonstration zone, various contents such as broadcasting contents and partner lounge were prepared inside the exhibition hall to provide visitors with a more diverse experience.
G-Star 2017 Bluehole Air
Bexco, Busan
November, 2017
Krafton, formerly known as Bluehole, showed off the beta version of the first self-developed MMORPG ‘Air’. In addition to the demonstration stand, the exhibition also set up a large-scale battlefield where visitors could enjoy 20:20 PVP.
In addition, the booth reflecting the game ‘Universe’ boosted the sense of space immersion.
G-Star 2017 PUBG
Bexco, Busan
November, 2017
Battleground, a game developed by PUBG and ranked among the world’s box office hits, showed off its presence at G-STAR.
In accordance with the characteristics of the game, 100 game experience spaces were prepared to create a scene where 100 visitors were playing the game at the same time, and real-time game broadcasts were carried out to give visitors to enjoy.
INUS BATH Showroom
Nonhyeon, Seoul
October, 2017
IS Dongseo, a construction and construction materials company, recently expanded the integrated exhibition hall of the bathroom brand Inus to Nonhyeon-dong Furniture Street in Seoul, allowing visitors to meet integrated brands such as Inus tiles, sanitary pottery (toilet, toilet bowl, shower, etc.), accessories, and Inus.
ITU 2017 KT
Bexco, Busan
September, 2017
KT participated in ITU with the title, ‘5G NETWORK,’ while preparing to commercialize the world’s first 5G technology.
5G TREE was installed in the center of the booth to create an image of KT’s 5G technology spreading around the world, and the displayed technologies were intuitively explained so that visitors could understand the technology more easily.
Ferrari 70th Anniversary Celebration
Shilla Hotel, Seoul
September, 2017
Ferrari’s 70th anniversary event has a concept that the brand’s icon “La Ferrari Aperta” travels around the world to announce its 70th anniversary.
The modern image of the cutting-edge technology led by Ferrari was created in a harmonious projection space on top of the hanok-style building of the Hotel Shilla Yeong Bin Gwan, which stands out for its traditional beauty.
UIA 2017 SAMOO
COEX, Seoul
September, 2017
Description
Jaguar Land Rover Studio
Garosu-gil, Seoul
September, 2017
To deliver the brand’s heritage and luxurious sensibility to young consumers, JAGUAR LAND ROVER KOREA opened the ‘Jaguar Land Rover Studio’ on Garosu-gil, Sinsa-dong, Seoul, with one basement level and three floors above ground.
In the basement, a cultural space was prepared and operated as a gallery, and on the first floor, graffiti art and Shoreditch Street landmark Container Box Park were reproduced to display products.
On the 2nd and 3rd floors, galleries and brand shops, as well as spaces for brand history and product line information, were prepared.
