G-Star 2018 Kakao Game
Bexco, Busan
November, 2018
Kakao Game announced the beginning of Battleground Publishing at G-STAR 2018. Kakao Friends characters were placed in the entire airfield themed space to emphasize Kakao X Battleground, and the game was played in a large-scale stadium for the players to enjoy both games and characters.
G-Star 2018 NEXON
Bexco, Busan
November, 2018
At G-STAR 2018, NEXON installed a large booth where the maximum number of players could demonstrate the game at the same time.
The large vertical structure in the center, created with the images of each game, emphasized the magnitude as well as the branding role. The experience zone became more relaxed for visitors by switching from full-standing to partly-seated.
G-Star 2018 KRAFTON
Bexco, Busan
November, 2018
KRAFTON, a new game alliance brand, participated made its name for the first time in the G-STAR 2018. Rather than a game demonstration, KRAFTON brought out novelty with their brand history and support from the visitors.
Visitors experienced the history of Krafton’s challenge by walking along the maze-shaped space and informed about the changed from Bluehole to Krafton in the video hall.
BTS World Tour X LG Studio
LA, Oakland, Chicago, New York, Berlin
October, 2018
LG Electronics installed an experiential pavilion at the BTS World Tour concert halls in the Americas and Europe to provide a place for fans to communicate.
Inside, visitors could see and experience the products, and on the outside, BTS music and videos were played on LG Electronics products to create a concert hall atmosphere.
Genesis Incheon Airport Exhibition
Incheon Int Airport
August, 2018
Genesis exhibition has been set up at Incheon International Airport.
Along with the Genesis vehicle, the images of the iconic buildings of five major cities were captured by the sensuous Genesis expression through the specially designed flipdot art wall and ceiling lights, which caught the attention of visitors.
Porsche 70th Anniversary
Feel Parking, Seoul
June, 2018
Porsche Korea organized a ‘Sportscar Together Day’ to celebrate the brand’s 70th anniversary.
On the Sportscar Together day, the entire Porsche lineup was displayed to confirm the brand’s history.
The event emphasized the dynamics of the brand by creating contents such as Kids Driving and FOOD MARKET on the street decorated with the Route 66 in the United States as a motif.
BIMOS 2018 AUDI
Bexco, Busan
June, 2018
Audi presented a space with Audi’s unique, sophisticated and restrained design at the Busan Motor Show 2018. In order to allow visitors to focus solely on the beauty of the Audi, an independent pavilion was built that can only be accessed through the entrance installed, and the interior emphasized the advantages of each vehicle by its features.
BIMOS 2018 MINI
Bexco, Busan
June, 2018
MINI has placed the vehicle in a diagonal structure that reinterprets brand DNA with the theme of the brand’s past, present, and future connections.
In addition, by using a two-story structure that contains the shape of a house and a city, MINI was created to be shared in daily life, and a resting area was provided to customers along with a brand lifestyle inside.
Hyosung Square
Hyosung Factory, Changwon
May, 2018
Hyosung has built an exhibition hall in Changwon Plant PR Hall where you can see Hyosung Group’s heavy industrial PG technology, which has led the heavy industrial era in Korea.
The exhibition hall, designed to convey unrivaled technology such as power devices and industrial machinery facilities and the trust of companies, delivers the experience as if visitors entered the message of technology and future-oriented companies by utilizing the three-sided images using LEDs in the main space.
2018 Pyeongchang Olympics KIA Motors Pavilion
Olympic Plaza, Pyeongchang
March, 2018
The BEAT PLAY exhibition hall, prepared by Kia Motors for the 2018 Pyeongchang Olympics, welcomed visitors at the Olympic Plaza during the Winter Olympics and Paralympics by creating a space with a snow mountain theme and various experiences.
