LG U+ Pop-up Store
IFC Mall, Seoul / Centum City, Busan
April, 2019
Pop-up stores where visitors can experience LG U+ 5G were installed in IFC Mall in Yeouido and Centum City in Busan.
The retro-style trendy space was radiant and bright, and visitors could sit around at the square-shaped BAR space and experience 5G as easy as drinking a cup of coffee while shopping.
LG U+
5G Showroom
gangnam, seoul
april, 2019
With the launch of 5G network, LG U+ has organized a showroom at Gangnam Station, where citizens could experience 5G services in person.
Visitors experience dancing with a k-pop star in a club, spending time at a bar in the virtual webtoon world, and watching a ball game as if they were sitting in a real baseball stadium.
P&I 2019 SONY
COEX, Seoul
April, 2017-2019
SMS 2019 Toyota
Kintex, Goyang
April, 2019
At the Seoul Motor Show, TOYOTA aimed to represent the moment of meeting customers as a pleasant SCENE.
TOYOTA provided a separate concept space such as DRIVING, REFLECTION, and LIFE inside a curved and naturally immersive space which attracted various target customers.
SMS 2019 Porsche
Kintex, Goyang
April, 2019
In contrast to the initial 911 model and the new 911 model on the concept stage of TIMELESS MACHINE, the PORSCHE Pavilion emphasized BRAND HERITAGE.
Even on off-stage, Porsche enhanced the three-dimensional effect of the space and emphasized the dynamics of the vehicle by utilized diagonal structures and floor images.
G-Star 2018 PUBG
Bexco, Busan
November, 2018
PUBG, which participated in the G-STAR 2018, prepared a stadium for 100 people where they could actually meet and play with enemies that could not be seen online.
Large LED screens were installed from the floor to the ceiling and all of the walls to increase the vividness and tension of the game, and to increase the sense of immersion from the outside to the PUBG exhibition hall. In addition, visitors were able to watch the game from various perspectives from the mezzanine level installed on both sides of the booth.
G-Star 2018 Kakao Game
Bexco, Busan
November, 2018
Kakao Game announced the beginning of Battleground Publishing at G-STAR 2018. Kakao Friends characters were placed in the entire airfield themed space to emphasize Kakao X Battleground, and the game was played in a large-scale stadium for the players to enjoy both games and characters.
G-Star 2018 NEXON
Bexco, Busan
November, 2018
At G-STAR 2018, NEXON installed a large booth where the maximum number of players could demonstrate the game at the same time.
The large vertical structure in the center, created with the images of each game, emphasized the magnitude as well as the branding role. The experience zone became more relaxed for visitors by switching from full-standing to partly-seated.
G-Star 2018 KRAFTON
Bexco, Busan
November, 2018
KRAFTON, a new game alliance brand, participated made its name for the first time in the G-STAR 2018. Rather than a game demonstration, KRAFTON brought out novelty with their brand history and support from the visitors.
Visitors experienced the history of Krafton’s challenge by walking along the maze-shaped space and informed about the changed from Bluehole to Krafton in the video hall.
BTS World Tour X LG Studio
LA, Oakland, Chicago, New York, Berlin
October, 2018
LG Electronics installed an experiential pavilion at the BTS World Tour concert halls in the Americas and Europe to provide a place for fans to communicate.
Inside, visitors could see and experience the products, and on the outside, BTS music and videos were played on LG Electronics products to create a concert hall atmosphere.
