June, 2014
LINE
Brand Store
LOTTE YOUNG PLAZA, SEOUL
APRIL, 2014
In the bustling district of Myeong-dong, crowded with people and brands, a dedicated brand store was created to tell LINE’s own story. As Myeong-dong attracts many Chinese and Japanese visitors, the store was designed to leave a strong impression during LINE’s rise as a global messenger.
Playful and charming scenes featuring LINE’s characters were placed throughout the space, creating delightful moments for customers.
July, 2013
BIMOS 2012
CHEVROLET
BEXCO, BUSAN
MAY, 2012
The Chevy Square was created inside the Chevrolet Pavilion at BEXCO as a space for interaction between customers and the Chevrolet brand.
Inspired by European plazas, the circular open space invited visitors to freely explore Chevrolet vehicles, while new models were arranged along the fluid lines of the plaza’s perimeter, forming a natural stage reminiscent of a runway.
At the front of the plaza, a video display extended outward in the shape of the iconic Chevy emblem, capturing the attention of visitors.
Love More Festival
CHEVROLET
COEX, SEOUL
MARCH, 2012
The Love More Festival, celebrating Chevrolet’s first anniversary in Korea, was held at COEX Millennium Square.
The square, arranged in the identity and colors of each model, took advantage of its sunken layout, which allowed many to view the display from above.
A giant gift box ribbon structure, inspired by the Chevy emblem, was installed to draw the attention of passersby above the square.
G-Star 2011
NC SOFT
NOVEMBER, 2011
NCSoft’s stand, prepared to unveil Guild Wars 2 and other unannounced titles, was designed under the theme “Mark a Milestone”
A flowing line structure ran through the stand, with the gentle curves of its slanted walls evoking a brushstroke in calligraphy. This design naturally guided visitor movement while enhancing immersion.
G-Star 2010
NEOWIZ GAMES
BEXCO, BUSAN
NOVEMBER, 2010
To unveil three new titles — Puzzle Bobble Online, Rockman Online, and RaiderZ — Neowiz created an exhibition space under the “Gameplex” concept.
A giant Rockman character greeted visitors at the entrance, drawing attention, while hundreds of bubbles suspended from the ceiling enhanced the booth’s visibility from afar and highlighted the new releases.
RE-TECH 2010
SLC
KINTEX, GYEONGGI
MAY, 2010
The Sudokwon Landfill Site Management Corporation is dedicated to the sanitary landfill and resource recovery of waste generated in the metropolitan area. To align with the corporation’s mission and purpose for participating in the exhibition, the pavilion was constructed using recycled pulp. The pulp was formed into box-shaped units, with minimal use of adhesives to allow for easy assembly and disassembly.
This approach not only enabled subsequent recycling but also minimized waste generated after the exhibition.
