[카테고리:] works

Refashioning Korean Culture in New York

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Refashioning Korean Culture in New York

Korean Cultural Center, New York

September, 2015

In the “Refashioning Korean Culture” exhibition held at the Korean Cultural Center in New York to promote Korean art and technology by combining modern reinterpreted Korean food, hanok, hanbok, and Korean crafts with interactive technology.

KT DMC Festival

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KT DMC Festival

Sangam, Seoul

September, 2015

In collaboration with the Ministry of Science, ICT and Future Planning, National Information Society Agency(NIA) held the ‘K-ICT Next-Generation GIGA Network Demonstration Complex’ experience exhibition at Sangam Cultural Plaza in DMC in Sangam-dong. After experiencing the future of KT GIGA technology in the 6-sided video theater, visitors experienced various GIGA technologies of KT in daily lives through the service zone.

KT 130st Anniversary Exhibition

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KT 130st Anniversary Exhibition
Olleh Square, Seoul
September, 2015
To commemorate the 130th anniversary of Korea’s telecoms, an exhibition where visitors can feel and experience the changes in telecommunication over the past 130 years was set up at KT Olleh Square in Gwanghwamun. On the outside of KT Olle Square, a public phone box symbolizing Korean communication was installed to check past communication technologies. On the second floor, the Communication 130th Anniversary Museum was created where communication technology and records can be easily understood and experienced interactively.

SMS 2015 AUDI

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SMS 2015 AUDI

Kintex, Goyang

April, 2015

The Audi exhibition at the Seoul Motor Show 2015 was held based on the TECH BONE design embodying Audi’s slogan, ‘Progress through technology’. It captured Audi’s sophistication, including the sportiness of A1 and the luxury of A8, which have just been released in Korea.

SMS 2015 Jaguar Land Rover

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SMS 2015 Lexus

Kintex, Goyang

April, 2015

JAGUAR LAND ROVER KOREA focused on strengthening the status of its premium brand at the Seoul Motor Show 2015, creating the meaning of presenting its vision of building a sustainable growth structure with its new lineup. The interior creates a modern atmosphere that focuses on displaying the vehicle, and a luxurious customer lounge space is prepared with a double-layered glass pattern on the mezzanine level.

SMS 2015 Lexus

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SMS 2015 Lexus
Kintex, Goyang
April, 2015
At the Seoul Motor Show 2015, Lexus presented a design that embodies a spindle grill with the L-FINESSE as a motif, a design philosophy, in the theme of ‘Lexus Wakudoki(heart pounding)’. A large LED on the front is used to express the dynamic movement of space, and a concept car is installed on the left side of the diagonal structure to express Lexus’ vision for future technology.

G-Star 2014 NAVER

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G-Star 2014 NAVER Game

Bexco, Busan

November, 2014

NAVER Corp. has prepared a B2B event to promote Naver App Store to their business partners. The fabric-enclosed exterior aroused curiosity, and rooms with hidden doors open to different themes such as arcades, sauna, camping grounds, and airplanes, and provided a business space with the joy of viewing the Naver App Store in the independent meeting room.

2014 ASEAN Republic of Korea Commemorative Summit

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2014
Bexco, Busan
November, 2014
The ASEAN-Republic of KOREA Commemorative Summit ran an exhibition of traditional-cultural contents, with Hanok as a motif, according to their slogan, ‘BUILDING TRUST BRINGING HAPPINESS.’ Preserving the texture of fabric, Hanji, and the ink-wash paintings(Sumookhwa), the event presented the unique warmth of Korea to the participants of the ASEAN-Republic of KOREA Commemorative Summit.

OMEGA ‘De Ville Butterfly’ Launch

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OMEGA ‘De Ville Butterfly’ Launch

DDP, Seoul

October, 2014

To celebrate the launch of De Ville Butterfly, the swiss watchmaker OMEGA has opened a luxurious and elegant exhibition at DDP. The identity of this event was expressed with butterflies projected on the wall. Thousands of LED roses were installed in the grass park outdoor. The LED roses remained after the event for visitors to enjoy.

KISNON2014 Hyundai Motor Group

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KISNON 2014

Hyundai Motor Group

KINTEX, GYEONGGI

SEPTEMBER, 2012

Hyundai Steel’s stand was designed around Hyundai Motor Group’s unique “Iron Spiral,” illustrating the evolution of iron—from iron ore to automobiles, and back to molten metal in a continuous cycle.

Starting from a central iron ore display, a spiral line extended outward, showcasing the group’s technologies and products in sequence.

Following this flow, visitors could naturally experience the journey of iron’s origin, completion, and renewal.