P&I 2019 SONY

P&I 2019 SONY

COEX, Seoul

April, 2017-2019

G-Star 2017 Bluehole Air

G-Star 2017 Bluehole Air

Bexco, Busan

November, 2017

Krafton, formerly known as Bluehole, showed off the beta version of the first self-developed MMORPG ‘Air’. In addition to the demonstration stand, the exhibition also set up a large-scale battlefield where visitors could enjoy 20:20 PVP. 

In addition, the booth reflecting the game ‘Universe’ boosted the sense of space immersion.

Auto Shanghai 2017 KIA Motors

Auto Shanghai 2017 KIA Motors

NECC, Shanghai

April, 2017

At the Shanghai International Automobile Industry Exhibition 2017, Kia Motors presented a three-dimensional interpretation of its signature motif, the Tiger Nose. 

On the booth stage, a large LED image delivered a dynamic brand image, and various performances were given to emphasize the features of each vehicle.

SMS 2017 Toyota

SMS 2017 Toyota

Kintex, Goyang

April, 2017

Toyota Korea caught the eye of visitors at the Seoul Motor Show 2017 by showing a dynamic and futuristic brand image through a streamlined structure that winds around the entire booth. Various experience contents using VR were placed in the attraction space inside the booth, and AR experience space for Toyota 86 drift experience loved by racing enthusiasts was provided to enhance the fun of the motor show site.

SMS 2017 Porsche

SMS 2017 Porsche

Kintex, Goyang

April, 2017

Porsche Korea introduced a new unique change  by maintaining the uniformity of the brand’s global design with its diagonal structural design and showing the features of each model. In addition, a resting space to customers through the spacious and comfortable two-story lounge was provided.

SMS 2017 Hyundai Mobis

SMS 2017 Hyundai Mobis

Kintex, Goyang

April, 2017

Hyundai Mobis introduced future automotive technologies such as self-driving cars, connected cars, and eco-friendly cars with the theme, ‘The Power of Hidden Technology’. The brand drew the attention of motor show visitors by designing a grand exterior structure using car silhouettes that emphasize core technology and identity. The space was efficiently divided by using color lighting in the layered structure and increased immersion in the form of a gate.

SMS 2017 Renault Samsung Motors

SMS 2017 Renault Samsung Motors

Kintex, Goyang

April, 2017

Renault Samsung Motors caught the eye of visitors by putting the LED tower in the center of the stage, which expresses that it is a trend leader in the domestic automobile market with the theme, “A unique future that makes you dream.” The LED lighting filled the ceiling emphasized the dynamic image of the booth and captured the attention of the visitors.

SMS 2017 NAVER

SMS 2017 NAVER

Kintex, Goyang

April, 2017

Naver introduced the future automotive technology with the concept of ‘ALL WAYS CONNECTED, ALWAYS INTELLIGENT’. By expressing the vast amount of technical information with lights, various future cars being studied by Naver’s technology were displayed in the structure completed by the flow of light, and the vision of Naver’s future automotive technology was presented.

G-Star 2016 Kakao Game

G-Star 2016 Kakao Game

Bexco, Busan

November, 2016

Kakao Game drew attention in a rather static B2B space with a space design with a space station motif at G-STAR 2016. Through the central entrance, independent conference rooms on the left and right side allowed visitors to focus on their business and provide a central resting area for waiting partners for convenience.