2020 Auto Guangzhou KIA
Guangzhou, China
November, 2020
2020 Auto Guangzhou KIA
[글쓴이:] designlab
Cadillac House
Cadillac House
Cadillac House, Cheongdam
March, 2020
Cadillac House Seoul, a cultural experience complex established in 2017, was re-opened after a renewal.
Taking advantage of its long brand history, Cadillac House Seoul emphasized the classic car area where American culture and heritage are shown, and history area where its history can be seen at a glance.
Cadillac House Seoul offered various contents such as the vision of the future along with the history.
GV80 Exhibition
GV80 Exhibition
Starfield, Hanam
January, 2020
The exhibition was held in time for the launch of GV80, the first SUV of Genesis, at the Genesis Showroom in Starfield, Hanam.
To celebrate the only first time and to emphasizie branding of GV80, a layered tunnel structure in front of the exhibition provided visitors the experience of walking into the GV80.
Aesop Brand Shop
Aesop Brand Shop
Lotte World Tower
December, 2019
The Australian skin care brand, AESOP, has newly opened store at Lotte World Tower in Jamsil. Warm wood tone and louver design emphasized the neat and luxurious image of the brand.
G-Star 2019 KRAFTON
G-Star 2019 KRAFTON
Bexco, Busan
November, 2019
KRAFTON, game development alliance consisting of PUBG, BLUEHOLE, PNIX, RED SAHARA, DELUSION, SQUALL, and EN MESSE, has set up an exhibition hall outside the BEXCO under the slogan ‘WE ARE KRAFTON’ to emphasize their unity.
Adopting mobile videos, the exhibition showed flag identity of the alliance, game videos, and event guidance.
The exhibition was designed to allow visitors to enjoy various experiences, including the PUBG photo zone and their new game, ‘Mist Over’ experience zone.
S60 Launch
S60 Launch
Paradise City Plaza, Incheon
September, 2019
The all new S60 VIP launch event was held at the PLAZA, Paradise City in Youngjongdo. The harmonious cooperation of urban yet comfortable Volvo and Paradise City’s art created a Northern Europe-like scenery.
LG Signature Global Launch
LG Signature Global Launch
Dubai, Milano, Mexico, Tokyo
August, 2017 – July, 2019
LG Electronics’ premium brand, LG Signature, has been holding launch events in major cities around the world since 2017.
In the venue that emphasized the value of ‘super premium’ according to the characteristics of each country and city, LG Signature opened a gallery where visitors enjoyed the Signature photos printed in black and white along with products to deliver the brand’s message, home appliances as a work of art.
Genesis Sydney Concept Store
Genesis Sydney Concept Store
Sydney, Australia
June, 2019
Genesis has opened its first concept store in Sydney, Australia. The store drew attention of the locals to its large engine models made with brand color in its six show windows outside the store.
Inside the store, they displayed CAR DOOR, where visitors can check out the various colors of the car at a glance, along with four cars.
CES Asia 2019 Hyundai
CES Asia 2019 Hyundai
Shanghai, China
June, 2019
Hyundai Motor Company introduced a technology to prepare for the future mobility society at the CES ASIA 2019. To intuitively explain about the technology, the exbition included various features of the hydrogen car Nexo and the disaster rescue scene of ELEVATE, the CRADLE VEHICLE.
Each exhibition item was designed so that visitors could easily look around the exhibition hall by planning a circular viewing route that allowed visitors to view all four sides of the exhibition from the center.
Genesis Mint Exhibition
Genesis Mint Exhibition
Starfield, Hanam
June, 2019
Genesis has run an exhibition, ‘BIG CITY – SMALL CAR’, in Starfield Hanam, followed by their New York exhibition.
In order to emphasize the compact features of the small SUV concept car MINT released in 2019, an unrealistically oversized object was installed in the exhibition.
The fashion show video, which was presented in New York, was screened behind the car to reproduce the scenes in New York.
