G-Star 2014 NAVER Game
Bexco, Busan
November, 2014
OMEGA ‘De Ville Butterfly’ Launch
DDP, Seoul
October, 2014
KISNON 2014
Hyundai Motor Group
KINTEX, GYEONGGI
SEPTEMBER, 2012
Hyundai Steel’s stand was designed around Hyundai Motor Group’s unique “Iron Spiral,” illustrating the evolution of iron—from iron ore to automobiles, and back to molten metal in a continuous cycle.
Starting from a central iron ore display, a spiral line extended outward, showcasing the group’s technologies and products in sequence.
Following this flow, visitors could naturally experience the journey of iron’s origin, completion, and renewal.
June, 2014
LINE
Brand Store
LOTTE YOUNG PLAZA, SEOUL
APRIL, 2014
In the bustling district of Myeong-dong, crowded with people and brands, a dedicated brand store was created to tell LINE’s own story. As Myeong-dong attracts many Chinese and Japanese visitors, the store was designed to leave a strong impression during LINE’s rise as a global messenger.
Playful and charming scenes featuring LINE’s characters were placed throughout the space, creating delightful moments for customers.
July, 2013
BIMOS 2012
CHEVROLET
BEXCO, BUSAN
MAY, 2012
The Chevy Square was created inside the Chevrolet Pavilion at BEXCO as a space for interaction between customers and the Chevrolet brand.
Inspired by European plazas, the circular open space invited visitors to freely explore Chevrolet vehicles, while new models were arranged along the fluid lines of the plaza’s perimeter, forming a natural stage reminiscent of a runway.
At the front of the plaza, a video display extended outward in the shape of the iconic Chevy emblem, capturing the attention of visitors.
Love More Festival
CHEVROLET
COEX, SEOUL
MARCH, 2012
The Love More Festival, celebrating Chevrolet’s first anniversary in Korea, was held at COEX Millennium Square.
The square, arranged in the identity and colors of each model, took advantage of its sunken layout, which allowed many to view the display from above.
A giant gift box ribbon structure, inspired by the Chevy emblem, was installed to draw the attention of passersby above the square.
G-Star 2011
NC SOFT
NOVEMBER, 2011
NCSoft’s stand, prepared to unveil Guild Wars 2 and other unannounced titles, was designed under the theme “Mark a Milestone”
A flowing line structure ran through the stand, with the gentle curves of its slanted walls evoking a brushstroke in calligraphy. This design naturally guided visitor movement while enhancing immersion.
