MWC 2025 KT
Fira Gran Via, Barcelona
march 2025
At MWC, the world’s largest mobile technology exhibition in Barcelona, KT recreated a natural Korean street scene. This immersive setup was designed to help visitors experience firsthand how KT’s AI technology seamlessly integrates into everyday life. Beyond showcasing technological innovation, the space also served as a playful cultural playground, allowing visitors to engage with Korea’s rich cultural content.
CES 2025
LG Electronics
LVCC, LAS VEGAS
JANUARY 2025
At CES, the world’s largest technology and consumer electronics exhibition, LG Electronics presented an exhibition themed “24/7,” unfolding the spectrum of daily life from morning to night.
The exhibit seamlessly integrated AI and various home appliance technologies into familiar environments, allowing visitors to naturally encounter their presence in everyday life. Carefully curated elements—such as scenes reflecting the passage of time, changes in lighting, and a media-integrated diorama capturing an entire day at a glance—captivated audiences with their immersive storytelling.
G-STAR 2024
Nexon
BEXCO, BUSAN
NOVEMBER, 20224
Celebrating its 30th anniversary, Nexon created a multi-dimensional exhibition space that both revisited its 30-year history and showcased its latest releases.
Notably, Nexon’s booth was awarded “Best Show Floor” by Inven in 2024, recognizing not only its striking exterior befitting the 30th anniversary but also its thoughtful spatial design. The booth was meticulously planned to accommodate large crowds, ensuring a seamless visitor experience through optimized layouts and interactive zones.
CONEX 2024
HD Hyundai
Construction Equipment
KINTEX, GOYANG
NOVEMBER, 2024
At the Korea International Construction Equipment Exhibition held at KINTEX, we created an exhibition space for HD Hyundai Construction Equipment, delivering a technology-driven and sustainable message.
In this exhibition, traditional structures were transformed into dynamic media elements, allowing the space to continuously evolve with HD Hyundai Construction Equipment’s message. Additionally, LED lighting was installed overhead to enhance the visibility of large machinery, creating a space that highlights the products in a visually striking and dynamic way.
IAA 2024
LG EnergySolution
HANOVER, GERMANY
SEPTEMBER, 2024
At the Commercial Vehicle Motor Show in Hanover, Germany, LG Energy Solution showcased its latest battery technologies for commercial vehicles.
To highlight the central Cell to Pack technology, transparent acrylic, lighting, and transparent displays were used to enhance engagement with informative visuals. Around this centerpiece, pouch-type and cylindrical batteries were distinctly separated, ensuring a clear and visitor-friendly exhibition experience.
SK Energy Pop-up Station
samsandong, ulsan
september 2024
In Ulsan, the heart of SK Energy’s city, a unique SK Gas Station pop-up store has opened—serving beer instead of oil.
Designed to resemble an SK gas station, the pop-up welcomes visitors with SK’s mascot, Haengco. Inside, guests can relax and recharge with a glass of energy, delicious snacks, and fun games, creating an engaging and witty experience.
K-CON LA 2024
CJ ENM
LA CONVENTION CENTER, USA
JULY 2024
Event stages and interactive experience zones were set up throughout the K-CON LA 2024 venue in Los Angeles. More than just a concert, K-CON LA 2024 has established itself as a festival where various brands showcase exhibitions and hands-on experiences simultaneously. It also introduced a new festival ground designed to connect with K-pop fans in an immersive way.
Korea House
bibigo
KOREA HOUSE PARIS, FRANCE
JULY 2024
CJ bibigo has set up a store in the outdoor garden of Korea House in Paris, the host city of the 2024 Paris Olympics, with the concept of a traditional Korean market.
Offering set menus featuring tteokbokki, dumplings, rice balls, and hot dogs, the store introduced the authentic flavors of K-Food to a global audience. The experience was further enriched by recreating the atmosphere of a Korean market, complete with traditional rooftops, signage, and ambiance, allowing visitors to immerse themselves in a slice of Korea in the heart of Paris.
BIMOS 2024
Renault Korea
BEXCO, BUSAN
JUNE 2024
Renault Korea participated in the Busan Mobility Show with a minimized exhibition pavilion, creating a spacious vehicle experience zone featuring its first new model in four years. The pavilion was designed as a sophisticated and modern space with glass walls over five meters high. The large Renault emblem and the simple, intuitive arrangement of LED lighting introduced a fresh look to the mobility show exhibition.
SIBF
Sojeon Seolim
COEX Hall C, seoul
june 2024
Sojeonseolim participated in the Seoul International Book Fair for the first time, presenting a reading promotion campaign under the theme “Reading People.” The exhibition space was designed to recreate a curated bookshelf, allowing visitors to easily explore and engage with books from both inside and outside. A frame structure combined with fabric elements created a welcoming and open environment, encouraging a relaxed and immersive reading experience.
