Porsche with Christmas

Porsche with Christmas

COEX, Seoul

December, 2020

For the holiday season, the Christmas exhibition ran for two weeks at the COEX Millennium Square. A giant snowball with a 1964 Porsche 911 made with thousands of light bulbs became a famous photo spot for visitors. 

Cadillac House

Cadillac House

Cadillac House, Cheongdam

March, 2020

Cadillac House Seoul, a cultural experience complex established in 2017, was re-opened after a renewal.

Taking advantage of its long brand history, Cadillac House Seoul emphasized the classic car area where American culture and heritage are shown, and history area where its history can be seen at a glance.

Cadillac House Seoul offered various contents such as the vision of the future along with the history.

GV80 Exhibition

GV80 Exhibition

Starfield, Hanam

January, 2020

The exhibition was held in time for the launch of GV80, the first SUV of Genesis, at the Genesis Showroom in Starfield, Hanam. 

To celebrate the only first time and to emphasizie branding of GV80, a layered tunnel structure in front of the exhibition provided visitors the experience of walking into the GV80.

G-Star 2019 KRAFTON

G-Star 2019 KRAFTON

Bexco, Busan

November, 2019

KRAFTON, game development alliance consisting of PUBG, BLUEHOLE, PNIX, RED SAHARA, DELUSION, SQUALL, and EN MESSE, has set up an exhibition hall outside the BEXCO under the slogan ‘WE ARE KRAFTON’ to emphasize their unity.

Adopting mobile videos, the exhibition showed flag identity of the alliance, game videos, and event guidance. 

The exhibition was designed to allow visitors to enjoy various experiences, including the PUBG photo zone and their new game, ‘Mist Over’ experience zone.

S60 Launch

S60 Launch

Paradise City Plaza, Incheon

September, 2019

The all new S60 VIP launch event was held at the PLAZA, Paradise City in Youngjongdo. The harmonious cooperation of urban yet comfortable Volvo and Paradise City’s art created a Northern Europe-like scenery. 

LG Signature Global Launch

LG Signature Global Launch

Dubai, Milano, Mexico, Tokyo

August, 2017 – July, 2019

LG Electronics’ premium brand, LG Signature, has been holding launch events in major cities around the world since 2017. 

In the venue that emphasized the value of ‘super premium’ according to the characteristics of each country and city, LG Signature opened a gallery where visitors enjoyed the Signature photos printed in black and white along with products to deliver the brand’s message, home appliances as a work of art.

 

Genesis Sydney Concept Store

Genesis Sydney Concept Store

Sydney, Australia

June, 2019

Genesis has opened its first concept store in Sydney, Australia. The store drew attention of the locals to its large engine models made with brand color in its six show windows outside the store. 

Inside the store, they displayed CAR DOOR, where visitors can check out the various colors of the car at a glance, along with four cars.