Nespresso Flagship Boutique
Chungdam, Seoul
February, 2018
Premium coffee brand NESPRESSO has opened a “NESPRESSO flagship boutique” to provide a variety of information about coffee beyond simply selling products, and further communicate with customers. Through the line-type interior design and the production of Nespresso’s color points, it showed a modern and artistic boutique overall.
G-Star 2017 Twitch
Bexco, Busan
November, 2017
TwitchTV has participated in the G-Star for three years in a row since 2015 as a global media sponsor.
The exhibition hall was located in the center of the venue in the form of an island, which allowed visitors from all directions to easily access the event. In addition to the game demonstration zone, various contents such as broadcasting contents and partner lounge were prepared inside the exhibition hall to provide visitors with a more diverse experience.
G-Star 2017 PUBG
Bexco, Busan
November, 2017
Battleground, a game developed by PUBG and ranked among the world’s box office hits, showed off its presence at G-STAR.
In accordance with the characteristics of the game, 100 game experience spaces were prepared to create a scene where 100 visitors were playing the game at the same time, and real-time game broadcasts were carried out to give visitors to enjoy.
INUS BATH Showroom
Nonhyeon, Seoul
October, 2017
IS Dongseo, a construction and construction materials company, recently expanded the integrated exhibition hall of the bathroom brand Inus to Nonhyeon-dong Furniture Street in Seoul, allowing visitors to meet integrated brands such as Inus tiles, sanitary pottery (toilet, toilet bowl, shower, etc.), accessories, and Inus.
ITU 2017 KT
Bexco, Busan
September, 2017
KT participated in ITU with the title, ‘5G NETWORK,’ while preparing to commercialize the world’s first 5G technology.
5G TREE was installed in the center of the booth to create an image of KT’s 5G technology spreading around the world, and the displayed technologies were intuitively explained so that visitors could understand the technology more easily.
Ferrari 70th Anniversary Celebration
Shilla Hotel, Seoul
September, 2017
Ferrari’s 70th anniversary event has a concept that the brand’s icon “La Ferrari Aperta” travels around the world to announce its 70th anniversary.
The modern image of the cutting-edge technology led by Ferrari was created in a harmonious projection space on top of the hanok-style building of the Hotel Shilla Yeong Bin Gwan, which stands out for its traditional beauty.
Jaguar Land Rover Studio
Garosu-gil, Seoul
September, 2017
To deliver the brand’s heritage and luxurious sensibility to young consumers, JAGUAR LAND ROVER KOREA opened the ‘Jaguar Land Rover Studio’ on Garosu-gil, Sinsa-dong, Seoul, with one basement level and three floors above ground.
In the basement, a cultural space was prepared and operated as a gallery, and on the first floor, graffiti art and Shoreditch Street landmark Container Box Park were reproduced to display products.
On the 2nd and 3rd floors, galleries and brand shops, as well as spaces for brand history and product line information, were prepared.
SMS 2017 Honda
Kintex, Goyang
April, 2017
The theme for HONDA’S SEOUL MOTOR SHOW 2017 was ‘TECHNOLOGY BEYOND AUTOMOBILE’. Through the central structure of the ceiling and the structure extending from left and right, it delivered the message of the brand extending into the future by showing an overwhelming visual. At the same time, the dynamic image of the brand was created along with video and message by actively utilizing LEDs on the booth ceiling and inside stage.
SMS 2017 MINI
Kintex, Goyang
April, 2017
MINI presented an exhibition expressing everyday life with MINI for each vehicle model displayed at the Seoul Motor Show 2017. To help visitors imagine the experience of riding the car, the concept of each vehicle was focused. A two-story lounge area was provided for visitors to rest.
SMS 2017 Nissan
Kintex, Goyang
April, 2017
At the Seoul Motor Show 2017 , Nissan Korea shared its strategy for future mobility and eco-friendly technology called ‘NISSAN INTELLIGENT MOBILITY’ to introduce Nissan’s vision to enrich people’s lives. Based on the new design language, EMOTIONAL GEOMETRY, it attracted visitors’ attention by introducing a futuristic structural design that combines streamlined and straight structures.
