S60 Launch
Paradise City Plaza, Incheon
September, 2019
The all new S60 VIP launch event was held at the PLAZA, Paradise City in Youngjongdo. The harmonious cooperation of urban yet comfortable Volvo and Paradise City’s art created a Northern Europe-like scenery.
LG Signature Global Launch
Dubai, Milano, Mexico, Tokyo
August, 2017 – July, 2019
LG Electronics’ premium brand, LG Signature, has been holding launch events in major cities around the world since 2017.
In the venue that emphasized the value of ‘super premium’ according to the characteristics of each country and city, LG Signature opened a gallery where visitors enjoyed the Signature photos printed in black and white along with products to deliver the brand’s message, home appliances as a work of art.
Genesis Sydney Concept Store
Sydney, Australia
June, 2019
Genesis has opened its first concept store in Sydney, Australia. The store drew attention of the locals to its large engine models made with brand color in its six show windows outside the store.
Inside the store, they displayed CAR DOOR, where visitors can check out the various colors of the car at a glance, along with four cars.
CES Asia 2019 Hyundai
Shanghai, China
June, 2019
Hyundai Motor Company introduced a technology to prepare for the future mobility society at the CES ASIA 2019. To intuitively explain about the technology, the exbition included various features of the hydrogen car Nexo and the disaster rescue scene of ELEVATE, the CRADLE VEHICLE.
Each exhibition item was designed so that visitors could easily look around the exhibition hall by planning a circular viewing route that allowed visitors to view all four sides of the exhibition from the center.
Genesis Mint Exhibition
Starfield, Hanam
June, 2019
Genesis has run an exhibition, ‘BIG CITY – SMALL CAR’, in Starfield Hanam, followed by their New York exhibition.
In order to emphasize the compact features of the small SUV concept car MINT released in 2019, an unrealistically oversized object was installed in the exhibition.
The fashion show video, which was presented in New York, was screened behind the car to reproduce the scenes in New York.
LG U+ Pop-up Store
IFC Mall, Seoul / Centum City, Busan
April, 2019
Pop-up stores where visitors can experience LG U+ 5G were installed in IFC Mall in Yeouido and Centum City in Busan.
The retro-style trendy space was radiant and bright, and visitors could sit around at the square-shaped BAR space and experience 5G as easy as drinking a cup of coffee while shopping.
LG U+
5G Showroom
gangnam, seoul
april, 2019
With the launch of 5G network, LG U+ has organized a showroom at Gangnam Station, where citizens could experience 5G services in person.
Visitors experience dancing with a k-pop star in a club, spending time at a bar in the virtual webtoon world, and watching a ball game as if they were sitting in a real baseball stadium.
P&I 2019 SONY
COEX, Seoul
April, 2017-2019
SMS 2019 Toyota
Kintex, Goyang
April, 2019
At the Seoul Motor Show, TOYOTA aimed to represent the moment of meeting customers as a pleasant SCENE.
TOYOTA provided a separate concept space such as DRIVING, REFLECTION, and LIFE inside a curved and naturally immersive space which attracted various target customers.
SMS 2019 Porsche
Kintex, Goyang
April, 2019
In contrast to the initial 911 model and the new 911 model on the concept stage of TIMELESS MACHINE, the PORSCHE Pavilion emphasized BRAND HERITAGE.
Even on off-stage, Porsche enhanced the three-dimensional effect of the space and emphasized the dynamics of the vehicle by utilized diagonal structures and floor images.
