[카테고리:] works

CES Asia 2019 Hyundai

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CES Asia 2019 Hyundai

Shanghai, China

June, 2019

Hyundai Motor Company introduced a technology to prepare for the future mobility society at the CES ASIA 2019. To intuitively explain about the technology, the exbition included various features of the hydrogen car Nexo and the disaster rescue scene of ELEVATE, the CRADLE VEHICLE.

Each exhibition item was designed so that visitors could easily look around the exhibition hall by planning a circular viewing route that allowed visitors to view all four sides of the exhibition from the center.

Genesis Mint Exhibition

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Genesis Mint Exhibition

Starfield, Hanam

June, 2019

Genesis has run an exhibition, ‘BIG CITY – SMALL CAR’, in Starfield Hanam, followed by their New York exhibition. 

In order to emphasize the compact features of the small SUV concept car MINT released in 2019, an unrealistically oversized object was installed in the exhibition. 

The fashion show video, which was presented in New York, was screened behind the car to reproduce the scenes in New York. 

LG U+ Pop-up Store

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LG U+ Pop-up Store

IFC Mall, Seoul / Centum City, Busan

April, 2019

Pop-up stores where visitors can experience LG U+ 5G were installed in IFC Mall in Yeouido and Centum City in Busan. 

The  retro-style trendy space was radiant and bright, and visitors could sit around at the square-shaped BAR space and experience 5G as easy as drinking a cup of coffee while shopping.

LG U+ 5G Showroom

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LG U+

5G Showroom

gangnam, seoul

april, 2019

With the launch of 5G network, LG U+ has organized a showroom at Gangnam Station, where citizens could experience 5G services in person. 

Visitors experience dancing with a k-pop star in a club, spending time at a bar  in the virtual webtoon world, and watching a ball game as if they were sitting in a real baseball stadium.  

SMS 2019 Toyota

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SMS 2019 Toyota

Kintex, Goyang

April, 2019

At the Seoul Motor Show, TOYOTA aimed to  represent the moment of meeting customers as a pleasant SCENE. 

TOYOTA provided a separate concept space such as DRIVING, REFLECTION, and LIFE inside a curved and naturally immersive space which attracted various target customers.

SMS 2019 Porsche

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SMS 2019 Porsche

Kintex, Goyang

April, 2019

In contrast to the initial 911 model and the new 911 model on the concept stage of TIMELESS MACHINE, the PORSCHE Pavilion emphasized BRAND HERITAGE.

Even on off-stage, Porsche enhanced the three-dimensional effect of the space and emphasized the dynamics of the vehicle by utilized diagonal structures and floor images. 

G-Star 2018 PUBG

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G-Star 2018 PUBG

Bexco, Busan

November, 2018

PUBG, which participated in the G-STAR 2018, prepared a stadium for 100 people where they could actually meet and play with enemies that could not be seen online. 

Large LED screens were installed from the floor to the ceiling and all of the walls to increase the vividness and tension of the game, and to increase the sense of immersion from the outside to the PUBG exhibition hall. In addition, visitors were able to watch the game from various perspectives from the mezzanine level installed on both sides of the booth.

G-Star 2018 Kakao Game

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G-Star 2018 Kakao Game

Bexco, Busan

November, 2018

Kakao Game announced the beginning of Battleground Publishing at G-STAR 2018. Kakao Friends characters were placed in the entire airfield themed space to emphasize Kakao X Battleground, and the game was played in a large-scale stadium for the players to enjoy both games and characters.

G-Star 2018 NEXON

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G-Star 2018 NEXON

Bexco, Busan

November, 2018

At G-STAR 2018, NEXON installed a large booth where the maximum number of players could demonstrate the game at the same time. 

The large vertical structure in the center, created with the images of each game, emphasized the magnitude as well as the branding role. The experience zone became more relaxed for visitors by switching from full-standing to partly-seated.