MWC 2022
KT
FIRA, BARCELONA
FEBRUARY, 2022
The KT booth of MWC, the world’s largest mobile exhibition, consists of AI, Robot, KT Group & Partner Zones. We expressed DIGICO KT, an engine of digital innovation that emphasizes ‘Transition from telecommunications operators to Digital platform companies’ by unveiling AI quarantine robots for the first time.
CES 2022
COWAY
lvcc, las vegas
january, 2022
Under the concept of “We innovate for your better life,” we organized and introduced an experience booth for linking air mattresses and air care products from air purifiers and water purifiers as life care brands.
CES 2022
HYUNDAI MOBIS
lvcc, las vegas
january, 2022
M.VISION, a software company focused on Mobis’ technology, indicated its vision. The announcement of future mobility was done through M.VISON POP and 2go, both powered by public programs, and the presentation of future technologies was done through hydrogen battery exhibitions.
GUCCI Singing Box
Cheongdam, Hannam, Itaewon
December, 2021
Designed as a Gucci Gift Giving Retail Event, GUCCI SINGING BOX is a booth based on the global toolkit and applied according to the domestic situation. It is applied with soundproofing, space prevention, and system that records and delivers singing videos to the experienced users.
SMS 2021 KIA
KINTEX, Gyeonggi
NOVEMBER, 2021
To convey Kia’s new brand identity, the exhibition was designed with interactive elements and diverse visual stimuli alongside the vehicles.
Visitors could immerse themselves in Kia’s “story of inspiration” through the exhibits and surrounding space, while discovering the brand’s vision and commitment to sustainability throughout the venue.
Goldstar Arcade
Seongsu
October, 2021
Goldstar Arcade is a unique experience space with Newtro concept decorated with OLED TV for the MZ generation who seeks for new experiences and fun, where you can enjoy and feel the emotions of the arcade in your memories through OLED TV.
KIA EV6 EXHIBITION
Lotte Time Villas, Uiwang
September, 2021
Specialized experience base for EV6, Kia’s very first dedicated electric vehicle, was constructed in Time Villas, Uiwang-si.
We have organized a space to attract customers’ interest through the overlapping effect of layers using polycarbonate, and the experience factors of EV6 within the radial structure.
The New S-Class Launch
DDP, Seoul
April, 2021
Launch event for 8th generation S-CLASS. The stage space with the motif of the newly changed S-CLASS interior, the convenience provided by major technologies, and the exhibition space with the motif of various emotions felt through it were constructed.
Hyundai Motorstudio Opening Exhibition
Busan
April, 2021
The exhibition opening of Hyundai Motor Company’s motor studio in Busan. The exhibition offered the visitors the chance to think about the meaning of ‘REFLECTION’ and to discover the interaction between time and design through ‘RELECTIONS IN MOTION’.
ASNA 20th Memorial Exhibition
HYUNDAI HQ / SEOUL
MARCH 2021
A memorial exhibition marking the 20th anniversary of the late Asan Chung Ju-young, founder of Hyundai Group, was held sequentially across Hyundai Group’s business sites from April to December 2021.
The thoughts and stories of the founder during his youth resonated with today’s young generation, offering a moment to reflect on his business philosophy and vision. This dialogue was further amplified through a symbolic scene of the Pony and IONIQ facing each other, emphasizing the connection between heritage and the future.
