[카테고리:] works

To mark the 70th anniversary of SK’s founding, the Learning Center of SKMS, a research institute for corporate culture in Icheon, has been renewed. Starting with the notes of the founding chairman and the predecessor published on the foundation day, the exhibition is composed to show the overall philosophy and history of SKMS.

Lotte Department Store’s pop-up store has been completed with the concept of a brewery. A special combination using the words ‘ski’ and ‘board’, which are winter sports, has been achieved. We wanted to bring distinctive fun to the MZ generation with a sincere view of skiing and boards such as whiskey and vodka / husky and border collie / skinny jeans and border tea.

We opened a ‘Rice Storage School’ with a “three-free curriculum” where you can learn three elements of eating instant rice with confidence. Like the actual school, there was a program to learn positive information about instant rice, such as the principle of rice extract, safe containers, and the secret of expiration date under the theme of science class, art class, and health class.

Under the theme of “Exciting Nature Conservation Trip with My Own EV6,” we delivered a sustainable message in a content space linked to the functions of EV6. We created a free viewing route around the open main hall and attempted to connect the space and visitors through the use of media interactive devices.

With the launch of Hyundai Motor’s Casper, a pop-up space in Seongsu, in collaboration with the fashion brand Casina, has created a hipster street environment with the motif of ‘tennis’. This place allows you to customize your clothes with Casper goods and look on Casper.

The KT booth of MWC, the world’s largest mobile exhibition, consists of AI, Robot, KT Group & Partner Zones. We expressed DIGICO KT, an engine of digital innovation that emphasizes ‘Transition from telecommunications operators to Digital platform companies’ by unveiling AI quarantine robots for the first time.