[카테고리:] works

We opened a themed exhibition at Hyundai Motor Studio Goyang that will provide visitors with a wow factor in conjunction with the release of the movie ‘Spider-Man’. By hanging a real vehicle from the ceiling structure and installing a spider web, we created a story that connects Hyundai with the world of Spider-Man. We aimed to convey Hyundai’s future mobility vision through the creation of an interactive space with visual impact that would stimulate the spread of the viral.

We have created a CJ ENM brand experience space optimized for the active tendency of K-POP fandom. It created a kitsch atmosphere by mixing various colors with fonts and characters, and we wanted to naturally deliver Korean culture to Japanese K-POP fans by using graphics made in Korean words.

In a location with a high floating population near Shibuya Station, we have created a Korean food and Korean food culture experience space introduced by Bibigo. Under the theme of K-Street Food, tables reminiscent of stalls and unique kitchen structures in Korea were installed to give visitors the experience of traveling to Korea.

General Motors (GM) has opened its first-ever integrated brand space in Korea, The House of GM, where visitors can experience Chevrolet, Cadillac, and GMC under one roof.

Designed as part of GM’s strategy to strengthen its multi-brand presence, the space draws inspiration from Factory One, the heritage site that marks the company’s beginnings.

To mark the 70th anniversary of SK’s founding, the Learning Center of SKMS, a research institute for corporate culture in Icheon, has been renewed. Starting with the notes of the founding chairman and the predecessor published on the foundation day, the exhibition is composed to show the overall philosophy and history of SKMS.

Lotte Department Store’s pop-up store has been completed with the concept of a brewery. A special combination using the words ‘ski’ and ‘board’, which are winter sports, has been achieved. We wanted to bring distinctive fun to the MZ generation with a sincere view of skiing and boards such as whiskey and vodka / husky and border collie / skinny jeans and border tea.

We opened a ‘Rice Storage School’ with a “three-free curriculum” where you can learn three elements of eating instant rice with confidence. Like the actual school, there was a program to learn positive information about instant rice, such as the principle of rice extract, safe containers, and the secret of expiration date under the theme of science class, art class, and health class.