LG ELECTRONICS Another Saigon

LG ELECTRONICS

Another Saigon

HO CHI MINH, VIETNAM

DECEMBER, 2023

Another Saigon is a customer experience space in Ho Chi Minh City, Vietnam, where demand for premium products is rapidly growing, particularly among the younger “Doi Moi” generation. Spanning five floors, the space allows visitors to experience the unique value and convenience of LG appliances. It features an ESG Zone showcasing LG’s sustainability efforts, an Objet Collection Zone offering a differentiated customer experience through interior design, and a MoodUP Stage where visitors can change refrigerator colors using the LG ThinQ app.

PONY the timless

PONY

the timeless

HYUNDAI MOTOR STUDIO, SEOUL

DECEMBER, 2023

In the second half of 2023, the exhibition “Pony’s Time” at Hyundai Motorstudio Seoul received great attention and acclaim. The exhibition has been renewed with a fresh approach, modifying the display methods of key content to present a new image for Hyundai Motorstudio Seoul. To emphasize the heritage of the Pony, long fabric banners extending from ceiling to floor were used, while the contrast between blue and white colors was employed to highlight the meeting of past and present.

VOLVO EX 30 Pop-up Store

VOLVO EX30

Pop-up Store

SEONGSU, SEOUL

NOVEMBER, 2023

The Volvo pop-up store, “Unbox Your EX30,” has opened at Peaches D8NE in Seongsu. This event was designed to celebrate the domestic launch of the premium electric SUV, EX30. Visitors can explore the actual EX30 model and pass through a large steering wheel-shaped gate, symbolizing the vehicle’s design. The space offers various interactive experiences that highlight the strengths of Volvo cars and electric mobility.

G-Star 2023 WEMADE

G-Star 2023 WEMADE

BEXCO, BUSAN

NOVEMBER, 2023

As the main sponsor of G-Star 2023, Wemade hosted a variety of events, including hands-on demos of two upcoming titles, live performances, and a dynamic lighting drone show, offering visitors an engaging and immersive experience.

The large-scale exhibition space, spanning 200 booths, featured playable demos of Wemade XR’s MMORPG Legend of YMIR and the baseball game Fantastic 4 Baseball. Additionally, an outdoor Night Crows pop-up exhibition was set up, further enriching the event experience.

LDF House Myeongdong

LDF House

Myeongdong

myeongdong, seoul

oct 2023

An attractive flagship store in the middle of Myeong-dong’s lively streets was opened by LDF with a red colored facade and rooftop hot air balloon lift. With the concept of “REVERSE: Real Duty Free Universe,” which is full of burdenless and endless joy, we have created a brand space that is distinctive by combining digital and shopping experiences.

KIA EV Day

KIA EV Day

YEOJU, GYEONGGI

OCTOBER, 2023

The 2023 Kia EV Day was held at MIME Vision Village in Yeoju, Gyeonggi Province, where Kia presented its vision for the EV era.

The full Kia lineup took center stage, showcasing a unified family look across various vehicle categories. Against this backdrop, Kia introduced its exclusive EV strategy, highlighting its commitment to the future of electric mobility.

HYUNDAI Motor Studio Goyang IONIQ 6

HYUNDAI

Motor Studio

Goyang

IONIQ 6

HyUNDAI MOTOR STUDIO, GOYANG

JUNE, 2023

We opened a themed exhibition at Hyundai Motor Studio Goyang that will provide visitors with a wow factor in conjunction with the release of the movie ‘Spider-Man’. By hanging a real vehicle from the ceiling structure and installing a spider web, we created a story that connects Hyundai with the world of Spider-Man. We aimed to convey Hyundai’s future mobility vision through the creation of an interactive space with visual impact that would stimulate the spread of the viral.

K-CON Japan 2023 CJ ENM

K-CON Japan 2023

CJ ENM

MAKUHARI MESSE, tokyo

MAY, 2023

We have created a CJ ENM brand experience space optimized for the active tendency of K-POP fandom. It created a kitsch atmosphere by mixing various colors with fonts and characters, and we wanted to naturally deliver Korean culture to Japanese K-POP fans by using graphics made in Korean words.

CJ BIBIGO Tokyo Pop-up Store

CJ Bibigo Tokyo

Pop-up Store

n space, tokyo

MAY, 2023

In a location with a high floating population near Shibuya Station, we have created a Korean food and Korean food culture experience space introduced by Bibigo. Under the theme of K-Street Food, tables reminiscent of stalls and unique kitchen structures in Korea were installed to give visitors the experience of traveling to Korea.

House of GM

House of GM

DOSAN, Seoul

MAY, 2023

General Motors (GM) has opened its first-ever integrated brand space in Korea, The House of GM, where visitors can experience Chevrolet, Cadillac, and GMC under one roof.

Designed as part of GM’s strategy to strengthen its multi-brand presence, the space draws inspiration from Factory One, the heritage site that marks the company’s beginnings.