CJ Bibigo Tokyo
Pop-up Store
n space, tokyo
MAY, 2023
In a location with a high floating population near Shibuya Station, we have created a Korean food and Korean food culture experience space introduced by Bibigo. Under the theme of K-Street Food, tables reminiscent of stalls and unique kitchen structures in Korea were installed to give visitors the experience of traveling to Korea.
House of GM
DOSAN, Seoul
MAY, 2023
General Motors (GM) has opened its first-ever integrated brand space in Korea, The House of GM, where visitors can experience Chevrolet, Cadillac, and GMC under one roof.
Designed as part of GM’s strategy to strengthen its multi-brand presence, the space draws inspiration from Factory One, the heritage site that marks the company’s beginnings.
SKMS 70th
Renewal
skms, icheon
april, 2023
To mark the 70th anniversary of SK’s founding, the Learning Center of SKMS, a research institute for corporate culture in Icheon, has been renewed. Starting with the notes of the founding chairman and the predecessor published on the foundation day, the exhibition is composed to show the overall philosophy and history of SKMS.
LOTBAG Brewery Pop-up Store
yongpyeong resort, pyengchang
nov, 2022
Lotte Department Store’s pop-up store has been completed with the concept of a brewery. A special combination using the words ‘ski’ and ‘board’, which are winter sports, has been achieved. We wanted to bring distinctive fun to the MZ generation with a sincere view of skiing and boards such as whiskey and vodka / husky and border collie / skinny jeans and border tea.
CJ HATBAHN
Pop-up Store
SEONGSU, Seoul
OCTOBER, 2022
We opened a ‘Rice Storage School’ with a “three-free curriculum” where you can learn three elements of eating instant rice with confidence. Like the actual school, there was a program to learn positive information about instant rice, such as the principle of rice extract, safe containers, and the secret of expiration date under the theme of science class, art class, and health class.
G-Star 2022
Wemade
BEXCO, BUSAN
NOVEMBER, 2022
Wemade, which participated in G-Star 2022 under the theme of Life is Game, created various spaces inside and outside BEXCO to promote two new products and the Wemix ecosystem.
Beyond the B2C exhibition hall, we wanted to provide a variety of experiences through Wemade, from games to the blockchain ecosystem, including a booth outside BEXCO and a special stage set up in Haeundae.
G-Star 2022
KRAFTON
BEXCO, BUSAN
NOVEMBER, 2022
The Krafton booth, which was composed of familiar games and new works such as PUBG: Battlegrounds, tried to increase the immersion of the game by creating an experience atmosphere suitable for each IP. A white passage was placed in the center so that various IPs could reveal their identity, drawing attention and enhancing the content contrast.
G-Star 2022
NEXON
BEXCO, BUSAN
NOVEMBER, 2022
Nexon’s participation in G-Star for the first time in four years has caught the attention of people. We set up 560 demonstration devices in the 300-booth exhibition hall, which is the biggest of its type. To make it possible for as many people as possible to play four new games.
KIA EV6
Goyang Children’s Museum
CHILDREN’S MUSEUM, GOYANG
OCTOBER, 2022
Under the theme of “Exciting Nature Conservation Trip with My Own EV6,” we delivered a sustainable message in a content space linked to the functions of EV6. We created a free viewing route around the open main hall and attempted to connect the space and visitors through the use of media interactive devices.
Play CASPER,
Play Street
SEONGSU, Seoul
JULY, 2022
With the launch of Hyundai Motor’s Casper, a pop-up space in Seongsu, in collaboration with the fashion brand Casina, has created a hipster street environment with the motif of ‘tennis’. This place allows you to customize your clothes with Casper goods and look on Casper.
