YSL
Loveshine Factory
SEONGSU, SEOUL
APRIL, 2024
Yves Saint Laurent Beauty opened the Love Shine Factory pop-up store in Seongsu for the Love Shine line. Designed with a beauty factory concept, the space maximized vibrant colors and featured mirrored photo zones for an immersive visual experience. Visitors could enjoy a range of interactive zones, including personal color testing, a display of the new Candy Glow collection, product trials, and a lucky slot machine event.
The Memory of Dream
COEX D HALL, SEOUL
FEBRUARY, 2024
There is no same single experiences at this world.
Even if we are in the same place at the same time, some people remember that moment with light and others like scent.
We will make one space that contains all those senses.
LG ELECTRONICS
Another Saigon
HO CHI MINH, VIETNAM
DECEMBER, 2023
Another Saigon is a customer experience space in Ho Chi Minh City, Vietnam, where demand for premium products is rapidly growing, particularly among the younger “Doi Moi” generation. Spanning five floors, the space allows visitors to experience the unique value and convenience of LG appliances. It features an ESG Zone showcasing LG’s sustainability efforts, an Objet Collection Zone offering a differentiated customer experience through interior design, and a MoodUP Stage where visitors can change refrigerator colors using the LG ThinQ app.
PONY
the timeless
HYUNDAI MOTOR STUDIO, SEOUL
DECEMBER, 2023
In the second half of 2023, the exhibition “Pony’s Time” at Hyundai Motorstudio Seoul received great attention and acclaim. The exhibition has been renewed with a fresh approach, modifying the display methods of key content to present a new image for Hyundai Motorstudio Seoul. To emphasize the heritage of the Pony, long fabric banners extending from ceiling to floor were used, while the contrast between blue and white colors was employed to highlight the meeting of past and present.
VOLVO EX30
Pop-up Store
SEONGSU, SEOUL
NOVEMBER, 2023
The Volvo pop-up store, “Unbox Your EX30,” has opened at Peaches D8NE in Seongsu. This event was designed to celebrate the domestic launch of the premium electric SUV, EX30. Visitors can explore the actual EX30 model and pass through a large steering wheel-shaped gate, symbolizing the vehicle’s design. The space offers various interactive experiences that highlight the strengths of Volvo cars and electric mobility.
G-Star 2023 WEMADE
BEXCO, BUSAN
NOVEMBER, 2023
As the main sponsor of G-Star 2023, Wemade hosted a variety of events, including hands-on demos of two upcoming titles, live performances, and a dynamic lighting drone show, offering visitors an engaging and immersive experience.
The large-scale exhibition space, spanning 200 booths, featured playable demos of Wemade XR’s MMORPG Legend of YMIR and the baseball game Fantastic 4 Baseball. Additionally, an outdoor Night Crows pop-up exhibition was set up, further enriching the event experience.
LDF House
Myeongdong
myeongdong, seoul
oct 2023
An attractive flagship store in the middle of Myeong-dong’s lively streets was opened by LDF with a red colored facade and rooftop hot air balloon lift. With the concept of “REVERSE: Real Duty Free Universe,” which is full of burdenless and endless joy, we have created a brand space that is distinctive by combining digital and shopping experiences.
KIA EV Day
YEOJU, GYEONGGI
OCTOBER, 2023
The 2023 Kia EV Day was held at MIME Vision Village in Yeoju, Gyeonggi Province, where Kia presented its vision for the EV era.
The full Kia lineup took center stage, showcasing a unified family look across various vehicle categories. Against this backdrop, Kia introduced its exclusive EV strategy, highlighting its commitment to the future of electric mobility.
HYUNDAI
Motor Studio
Goyang
IONIQ 6
HyUNDAI MOTOR STUDIO, GOYANG
JUNE, 2023
We opened a themed exhibition at Hyundai Motor Studio Goyang that will provide visitors with a wow factor in conjunction with the release of the movie ‘Spider-Man’. By hanging a real vehicle from the ceiling structure and installing a spider web, we created a story that connects Hyundai with the world of Spider-Man. We aimed to convey Hyundai’s future mobility vision through the creation of an interactive space with visual impact that would stimulate the spread of the viral.
K-CON Japan 2023
CJ ENM
MAKUHARI MESSE, tokyo
MAY, 2023
We have created a CJ ENM brand experience space optimized for the active tendency of K-POP fandom. It created a kitsch atmosphere by mixing various colors with fonts and characters, and we wanted to naturally deliver Korean culture to Japanese K-POP fans by using graphics made in Korean words.
