The New S-Class Launch
DDP, Seoul
April, 2021
Launch event for 8th generation S-CLASS. The stage space with the motif of the newly changed S-CLASS interior, the convenience provided by major technologies, and the exhibition space with the motif of various emotions felt through it were constructed.
Hyundai Motorstudio Opening Exhibition
Busan
April, 2021
The exhibition opening of Hyundai Motor Company’s motor studio in Busan. The exhibition offered the visitors the chance to think about the meaning of ‘REFLECTION’ and to discover the interaction between time and design through ‘RELECTIONS IN MOTION’.
ASNA 20th Memorial Exhibition
HYUNDAI HQ / SEOUL
MARCH 2021
A memorial exhibition marking the 20th anniversary of the late Asan Chung Ju-young, founder of Hyundai Group, was held sequentially across Hyundai Group’s business sites from April to December 2021.
The thoughts and stories of the founder during his youth resonated with today’s young generation, offering a moment to reflect on his business philosophy and vision. This dialogue was further amplified through a symbolic scene of the Pony and IONIQ facing each other, emphasizing the connection between heritage and the future.
Taycan Launch
Garosu-Gil, Seoul
December, 2020
The launch event of the very first fully electric sports car from Porsche, the Taycan, was held at the Porsche Taycan Arena in Garosu-gil, Sinsa-dong.
Taycan appeared to be more heroic through the spatial composition that reflects the theme of the arena.
The USP of the car was delivered through various experience zones where visitors experienced the Porche’s very first electric car.
Porsche with Christmas
COEX, Seoul
December, 2020
For the holiday season, the Christmas exhibition ran for two weeks at the COEX Millennium Square. A giant snowball with a 1964 Porsche 911 made with thousands of light bulbs became a famous photo spot for visitors.
2020 Auto Guangzhou KIA
Guangzhou, China
November, 2020
Cadillac House
Cadillac House, Cheongdam
March, 2020
Cadillac House Seoul, a cultural experience complex established in 2017, was re-opened after a renewal.
Taking advantage of its long brand history, Cadillac House Seoul emphasized the classic car area where American culture and heritage are shown, and history area where its history can be seen at a glance.
Cadillac House Seoul offered various contents such as the vision of the future along with the history.
GV80 Exhibition
Starfield, Hanam
January, 2020
The exhibition was held in time for the launch of GV80, the first SUV of Genesis, at the Genesis Showroom in Starfield, Hanam.
To celebrate the only first time and to emphasizie branding of GV80, a layered tunnel structure in front of the exhibition provided visitors the experience of walking into the GV80.
Aesop Brand Shop
Lotte World Tower
December, 2019
The Australian skin care brand, AESOP, has newly opened store at Lotte World Tower in Jamsil. Warm wood tone and louver design emphasized the neat and luxurious image of the brand.
G-Star 2019 KRAFTON
Bexco, Busan
November, 2019
KRAFTON, game development alliance consisting of PUBG, BLUEHOLE, PNIX, RED SAHARA, DELUSION, SQUALL, and EN MESSE, has set up an exhibition hall outside the BEXCO under the slogan ‘WE ARE KRAFTON’ to emphasize their unity.
Adopting mobile videos, the exhibition showed flag identity of the alliance, game videos, and event guidance.
The exhibition was designed to allow visitors to enjoy various experiences, including the PUBG photo zone and their new game, ‘Mist Over’ experience zone.
