MWC 2026
KT
Fira Gran Via, Barcelona
march 2026
At MWC 2026, KT presented a scene inspired by Gwanghwamun Station—home to its headquarters—one of Korea’s most iconic urban landscapes.
By integrating KT’s AI technology into this symbolic setting, the exhibition conveyed a message positioning technology at the center of Korea’s identity. At the same time, it enhanced the visitor experience by incorporating specific elements of Gwanghwamun alongside KT’s heritage, tracing back to the origins of Korea’s telecommunications 140 years ago.