PONY
the timeless
HYUNDAI MOTOR STUDIO, SEOUL
DECEMBER, 2023
In the second half of 2023, the exhibition “Pony’s Time” at Hyundai Motorstudio Seoul received great attention and acclaim. The exhibition has been renewed with a fresh approach, modifying the display methods of key content to present a new image for Hyundai Motorstudio Seoul. To emphasize the heritage of the Pony, long fabric banners extending from ceiling to floor were used, while the contrast between blue and white colors was employed to highlight the meeting of past and present.