Another Saigon is a customer experience space in Ho Chi Minh City, Vietnam, where demand for premium products is rapidly growing, particularly among the younger “Doi Moi” generation. Spanning five floors, the space allows visitors to experience the unique value and convenience of LG appliances. It features an ESG Zone showcasing LG’s sustainability efforts, an Objet Collection Zone offering a differentiated customer experience through interior design, and a MoodUP Stage where visitors can change refrigerator colors using the LG ThinQ app.