CJ bibigo has set up a store in the outdoor garden of Korea House in Paris, the host city of the 2024 Paris Olympics, with the concept of a traditional Korean market.

Offering set menus featuring tteokbokki, dumplings, rice balls, and hot dogs, the store introduced the authentic flavors of K-Food to a global audience. The experience was further enriched by recreating the atmosphere of a Korean market, complete with traditional rooftops, signage, and ambiance, allowing visitors to immerse themselves in a slice of Korea in the heart of Paris.