Shinhan Bank’s character, Shinhan Friends, welcomed visitors at the entrance of the Character Licensing Fair. Reflecting the fair’s family-friendly nature, especially with many young visitors, the exhibition was designed as a “Coin Workshop.” In this playful space, children could touch, find, tap, and insert coins—an experience that not only helped them understand the concept of money, which is becoming less common today, but also allowed Shinhan Bank to connect with the public in a more approachable and friendly way.