A memorial exhibition marking the 20th anniversary of the late Asan Chung Ju-young, founder of Hyundai Group, was held sequentially across Hyundai Group’s business sites from April to December 2021.

The thoughts and stories of the founder during his youth resonated with today’s young generation, offering a moment to reflect on his business philosophy and vision. This dialogue was further amplified through a symbolic scene of the Pony and IONIQ facing each other, emphasizing the connection between heritage and the future.