The Chevy Square was created inside the Chevrolet Pavilion at BEXCO as a space for interaction between customers and the Chevrolet brand.

Inspired by European plazas, the circular open space invited visitors to freely explore Chevrolet vehicles, while new models were arranged along the fluid lines of the plaza’s perimeter, forming a natural stage reminiscent of a runway.

At the front of the plaza, a video display extended outward in the shape of the iconic Chevy emblem, capturing the attention of visitors.