CES 2025

LG Electronics

LVCC, LAS VEGAS

JANUARY 2025

At CES, the world’s largest technology and consumer electronics exhibition, LG Electronics presented an exhibition themed “24/7,” unfolding the spectrum of daily life from morning to night.

The exhibit seamlessly integrated AI and various home appliance technologies into familiar environments, allowing visitors to naturally encounter their presence in everyday life. Carefully curated elements—such as scenes reflecting the passage of time, changes in lighting, and a media-integrated diorama capturing an entire day at a glance—captivated audiences with their immersive storytelling.