To deliver the brand’s heritage and luxurious sensibility to young consumers, JAGUAR LAND ROVER KOREA opened the ‘Jaguar Land Rover Studio’ on Garosu-gil, Sinsa-dong, Seoul, with one basement level and three floors above ground.

In the basement, a cultural space was prepared and operated as a gallery, and on the first floor, graffiti art and Shoreditch Street landmark Container Box Park were reproduced to display products. 

On the 2nd and 3rd floors, galleries and brand shops, as well as spaces for brand history and product line information, were prepared.